Staff Profile - John Flower









John Flower - CEO/Managing Director of ASR Underwriting Agencies Pty Ltd

John Flower joined Queensland-based ACE-IRM Insurance Brokers in 1993.

He progressed through the ranks, spending a year in the firm’s Brisbane office, where he gained expertise in the hospitality portfolio. After returning to head office in Beenleigh, he focused on building schemes.

John operated ACE-IRM’s wholesale specialty lines division from 2000 to 2006.

His interest in developing schemes for niche market products, industries and professions saw him establish ASR Underwriting Agencies, initially as a 50/50 partnership.

In 2008, John becoming ASR’s sole owner and he has grown the business significantly through hard work and building trust with underwriters willing to give him binding authorities.

Although he began in insurance as a broker, the agency sector is John’s true love. He appreciates the flexibility an underwriting agency offers – the ability to create new products and write bespoke wordings. ASR’s mantra is overnight service and a lack of complexity, which is essential for its high-volume schemes.

John has grown ASR Underwriting Agencies from offering just one program to a flourishing business with more than 12,000 clients.

He works in tandem with brokers to develop programs to suit their clients’ needs and is happy to build bespoke programs from scratch and give brokerages ownership.

John keeps fit and loves cycling. He regularly rides in charity events to raise funds for medical research – a passion sparked by a cancer scare in his close family.

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